Gotta Getta Gund. Gund is the world's most huggable...since 1898. Known worldwide for their soft and huggable plush designs, each of Gund’s soft plush has a distinct personality, apparent in its facial expression and body language. These endearing characteristics of Gund soft plush make them friends for a lifetime and make children of all ages smile. Please follow the instructions on your item's sewn-in label, surface wash only with mild detergent.